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No prizes for guessing what he is pitching.550 Requested action not taken: mailbox unavailableĥ50 A message that you sent could not be delivered to one or more of its recipients. “And India needs at least one e-mail service that is Indian.” He finds it heartening, he says, that advertising as a method of financing websites is disappearing, as the world moves towards subscription-based models. He is also concerned that Internet business models have become too dependent on advertising. “There is a sort of ideology in the tech world called shareholder wealth maximisation, where everyone thinks the purpose of business is not to provide a service to the people, but to charge as much as possible,” he says. If companies have managed to continue to function, do business, get their products out and keep supply chain intact through the lockdown, it is because of the wide-ranging internet tools that allow employees to perform most functions from home.īut Balakrishnan has some misgivings about the directions in which things are headed. Today, there are over half a billion internet users in India.
The company would soon after get its first venture capitalist investors, and list on Nasdaq in 2000. Three years in, with 30 employees, rediffMail was servicing half of India’s million users. In the first round, he hired five people, who’ve since gone on to found their own ventures. But we hired kids from IIT-B (Indian Institute of Technology-Bombay) and other top engineering colleges and trained them, and this was soon resolved.” Finding computer science students who knew state-of-the-art programming was hard. “The second mega challenge was that the tech was fast evolving. “The key challenge then was that India had very few active internet users,” Balakrishnan says. Apart from their news vertical, Rediff’s core business today is the enterprise email service called rediffMailPro, with 27,000 clients on the roster. It was the first Indian news portal in subsequent years it introduced email and messenger services, a search engine, and e-commerce (it sold mainly electronics and computer peripherals). Rediff introduced Indians to the wonderful possibilities of the internet. “No one in India knew HTML, so I learnt it myself,” he says. He tapped into the programming knowledge he had acquired two decades earlier, working on IBM mainframes as a student at the Indian Institute of Management-Calcutta (IIM-C). “At that time, some financial bigwigs would catch me at conferences and tell me, don’t make a fool of yourself with this ‘internet’ business.”įor a year before the launch, Balakrishnan, now 72, worked alone out of a 600-sq-ft office at Fort, Mumbai. “I told my partners in the other two companies to take care of business, I was going after the internet,” Balakrishnan says. Given his unique experience, he says, he could see a wonderful world was about to dawn. In 1987, he also helped set up PSI Data Systems, which manufactured some of the first computers made in India. When he launched Rediff on the NeT, the internet was barely five months old in the country, and had a total of about 18,000 users.īalakrishnan, then 47, had spent the previous 22 years in advertising, having co-founded the successful ad agency Rediffusion in 1973.
#Redif fmail com code
Ajit Balakrishnan, the advertising and tech entrepreneur who set up India’s first web portal in 1995, still writes code (for fun and practice) every morning.
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